The role of social media in the political involvement of millennials | Emerald Insight Books and
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Social media usage among organizations is growing tremendously. Organizations are now
building and maintaining social media public pages to improve their social network salience …

Marketing tourism products traditionally were confined to conventional advertising tools.
With the enhancement of mobile technologies and the emergence of social networking sites …

Although a growing number of studies are examining the relationship between Internet use
and political participation, varying study characteristics make the overall effect size difficult to …

The aim of this paper is to provide a conceptual theoretical framework to the term “social” in
a social media context. This is done by exploring the relationship between three central …

The past few years have witnessed growing governmental interest in engaging citizens
through social media. With this interest comes a genuine need to understand the process …

The online popularity of a few exceptional candidates has led many to suggest that social
media have given politicians powerful new ways of communicating directly with voters …

As governments across the world have decreased in perceived reliability and trust, they now
need more stable and continuous tools to communicate with their citizens. In this context …

This study aims to determine whether the results obtained by applying sentiment analysis to
data extracted from social media can reveal the political preferences of citizens to a greater …

Purpose Online social media has become an important marketing communication tool for
entrepreneurs and their customers because of its ability to simplify various constraints in the …