In the last few decades, humans have consumed more resources than in all of previous
history. Hence, we are living in times in which the topic of environmental protection is a …

Nowadays, since green consumption is widely accepted and affordable, obtaining
favourable attitudes of consumers toward green purchases becomes paramount to …

This study integrates the norm activation model with the theory of planned behaviour (TPB)
to explore the impacts of personal norms (perceived environmental responsibility and …

Purpose This article examines the dominant research topics that guide the literature on
women's entrepreneurship in family businesses. Design/methodology/approach The authors …

Purpose Considering the relevance of understanding what influences environmentally
sustainable consumer choices, the present study aims to examine and synthesize the key …

The current study investigates 1) whether using a recycling app can stimulate recycling
behavior and 2) which behavioral model best explains whether people use a recycling app …

Purpose In response to scholarly calls, the study aims to extend and magnify the existing
understanding by unravelling the differential impact of anticipated emotions on green …

The aim of the paper was to examine the relationship between environmental knowledge
and green purchase intentions with price sensitivity as a moderating variable. Structural …

Based on the theory of planned behavior this research investigates the role of ecological
belief system on green purchase intentions with role of price sensitivity as moderator …

The retailing industry has experienced considerable transformations. The evolution of
consumer shopping has been similarly remarkable, transitioning from the barter system and …