This study investigates the factors influencing Generation Y and Z's satisfaction and
perceived enjoyment of using E-wallet. This paper further assesses whether consumers …

Impulse buying behavior among consumers was previously examined within the brick-and-
mortar stores. The internet revolution is the shift from a traditional retail environment to …

In an attempt to gain new insights about impulse-buying behavior and its vital role in
electronic shopping, this study used the stimulus-organism-response (SOR) model. This …

Transaction systems in the form of non-cash payments using e-wallets offer many
advantages and conveniences. The existence of these conveniences causes people to use …

The ease of accessing social commerce causes online impulse buying to increase
significantly. Knowing and discussing the relationship between online customer trust, online …

This study aims to investigate consumer behaviour on repurchase intention in the Basmalah
ethnic Moslem store in Indonesia. Researchers used Moderated Regression Analysis (MRA) …

This research aims to examine the relationship between shopping environment, website
quality, promotion, and perceived enjoyment toward online impulse buying of apparel …

This study examines the role of the individual factor impulse buying tendency (IBT) on the
urge to buy impulsively (UB) through the mediations of positive affect (PA) and normative …

Customers in Malaysia may now have access to an entirely new world of purchasing
choices because of the growth of online marketplaces. The various factors affecting …

This study is focusing on the customer perception towards service quality in the
telecommunication industry in Malaysia. Penetration rate in Malaysia have gone more than …