E-appointment systems are useful for patients to plan and organize their medical
appointments online. Managing appointments in healthcare organizations and ambulatory …

A patient's perception of the service provided by a health care provider is essential for the
successful delivery of health care. This study examines the value created by community …

When it comes to scheduling health consultations, e-appointment systems are helpful for
patients. Non-attendance is a common obstacle that many medical practitioners must …

Brand image (BI) is a relatively new concept in the healthcare sector and its value is
important for healthcare organizations to survive in this competitive era. Extant research in …

The purpose of this study was to design the Weakened Loyalty model through Variety
Seeking Behavior, Dissatisfaction, Negative WOM and Brand Switching. The sample in this …

Results: In the conceptual model for testing our hypotheses, we also included the
relationship between patient satisfaction and loyalty. In this manner, the fitting of data to the …

This paper aims to examine the effect of motivation, commitment, and satisfaction on nurse
loyalty at Islamic Hospitals. The sampling technique uses a purposive method, where the …

Purpose The purpose of this study is to explore the marketing success factors of an
international private healthcare company operating in Lebanon and examine how these …

The COVID-19 pandemic has further emphasized the importance of comprehensive health
care management. Currently, hospital services are a concern for many parties. With this …

Purpose: This study aims to analyse brand image (BI)–service quality (SQ)–patient
satisfaction (PS)–loyalty in healthcare by understanding BI and SQ modelled as …