This article presents a state-of-the-art systematic review of the evolution and structure of
empirical research on customer experience in hospitality and/or tourism settings based on …

Tourism destinations are increasingly offering experiential services to promote the
development of their competitive advantage. This research investigates the effects of …

Symbols are powerful in branding and marketing to represent tourist attractions. By bridging
semiotics, marketing, and data science in the tourism context, this study uncovers the …

While insight into consumer brand engagement, experience, and identification is rapidly
developing, little remains known regarding the association of these, and related, concepts …

The aim of this study is to propose a conceptual framework for building destination brand
credibility. This research proposes a novel framework to explore the antecedents of …

Even though concepts such as brand experience and online brand credibility are critical in
destination marketing strategies, there have been no previous studies that have analyzed …

Using social identification, attachment and experience theories, this study aims to develop
and test a theoretical model of destination branding, which integrates the concepts of …

Tourists' intensive use of information and communication technologies when planning travel
has forced destination marketing organizations to design online simulacra of destinations in …

This research expands destination positioning theories by introducing a new perspective on
destination positioning, namely sensory experience. This can be used to distinguish …

This study investigates the contribution of extraordinary positive sensory experiences to the
development of destination brand love utilizing two studies. Study 1, based on online …