Twenty years after the promise of Information Systems enabling Organizational
Transformation (IS-enabled OT), what have we learned? This paper reviews the literature in …

Partial least squares structural equation modeling (PLS-SEM) has become a key method in
international marketing research. Users of PLS-SEM have, however, largely overlooked the …

This paper examines the factors that influence competitive showrooming, whereby
consumers visit an offline retail store to gather information but make their purchase online at …

Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70,
136–153,(2006), this study extends the relationship marketing framework to the domain of …

Switching behaviors of mobile payment application received scarce attention. This study
investigates the key factors influencing the switching behaviors of mobile payment …

Exploring theoretically plausible alternative models for explaining the phenomenon under
study is a crucial step in advancing scientific knowledge. This paper advocates model …

Generational theory presumes that generational cohorts develop similar attitudes and
beliefs with regard to their market behaviors. This study examined the attitudes and beliefs of …

Purpose This study explores the factors that promote university teachers' switching intention
from a traditional classroom to a smart classroom based on the push–pull–mooring (PPM) …

Switching costs and customer satisfaction may differently affect marketing strategy.
Managers would benefit from knowing how different switching costs (financial, procedural …

This study presents and empirically validates a model of end-user migration from client-
hosted computing to cloud computing. Synthesizing key findings from IT adoption and post …