In recent years there has been an exponential growth in the number of publications related
to theory and applications of Data Envelopment Analysis (DEA). Charnes, Cooper, and …

Integrating the theoretical foundations of symbolic interactionism, parasocial interaction,
direct affect transfer, push and pull motivational framework, and narrative transportation, this …

平台价格促销已成为平台营销中的重要问题, 不同于传统模式下商家决定商品的价格促销,
平台价格促销是以平台作为价格促销的决策者. 本文建立了平台价格折扣和现金券两种由平台 …

Science diplomacy has caught remarkable attention in public policy and academic research
over the last fifteen years. However, the concept is plagued by a huge talk–action …

This article assesses the financial contribution of marketing capability. In contrast with
previous research, which conceptualizes marketing capability as the deployment of …

Building on the frameworks of the resource-based view and value relevance, this study
contributes to how the firms' marketing capabilities affect firm performance. More specifically …

In this paper, the price promotion and manufacturer national advertising are investigated in a
manufacturer-retailer supply chain with reference price effects of consumers taken into …

Özet İlk yıllarında sinema ve televizyon ile sınırlı olan ürün yerleştirmeler dijital iletişim
platformlarının ortaya çıkışı ile birlikte yepyeni bir uygulama alanı kazanmıştır. Ürün …

This study focuses on two types of online advertising: mass advertising and targeted
advertising. First, models for equilibrium pricing and profit influencing decisions are …

In this era of social media, products and services are sold globally using a few simple clicks
online. In such online purchases, trust and familiarity are considered two important driving …