Linking social media usage and SME's sustainable performance: The role of digital leadership and innovation capabilities
The increasing use of social media and its ability to aid small and medium-sized enterprises
(SMEs) to target large audiences at once has triggered to transformation in how SMEs …
(SMEs) to target large audiences at once has triggered to transformation in how SMEs …
Effects of entrepreneurial orientation, social media, and innovation capabilities on SME performance in emerging countries: a mediated–moderated model
Improvement in social media (SM) platforms and their ability to enable small and medium-
sized enterprises (SMEs) to reach a large audience has led to changes in how …
sized enterprises (SMEs) to reach a large audience has led to changes in how …
Total quality management and small and medium-sized enterprises'(SMEs) performance: Mediating role of innovation speed
O Niyi Anifowose, M Ghasemi, BR Olaleye - Sustainability, 2022 - mdpi.com
This study focuses on investigating the role of innovation speed in mediating the relationship
between total quality management and small and medium-sized enterprise performance …
between total quality management and small and medium-sized enterprise performance …
Social media usage and SME firms' sustainability: An introspective analysis from Ghana
Social media is gradually transforming diverse business ecosystems due to the limitless
capabilities they offer. Given this, emerging businesses across the globe are leveraging this …
capabilities they offer. Given this, emerging businesses across the globe are leveraging this …
A taxonomy of online marketing methods
This chapter presents a systematic review of over 30 types of online marketing methods. It
describes different methods like email marketing, social network marketing, in-game …
describes different methods like email marketing, social network marketing, in-game …
Determinants of Facebook adoption and its impact on service-based small and medium enterprise performance in northwestern Nigeria
Purpose This study aims to examine the determinants of Facebook adoption and its impact
on the performance of service-based small and medium enterprises (SMEs) in northwestern …
on the performance of service-based small and medium enterprises (SMEs) in northwestern …
Adapting emerging digital communication technologies for resilience: evidence from Nigerian SMEs
F Ashiru, F Nakpodia, JJ You - Annals of Operations Research, 2023 - Springer
Drawing on the Diffusion of Innovation Theory, this study explores how emerging digital
communication technologies (EDCT) affected SMEs' resilience during the COVID-19 …
communication technologies (EDCT) affected SMEs' resilience during the COVID-19 …
[图书][B] Strategic corporate communication in the digital age
MA Camilleri - 2021 - emerald.com
Digital communications are increasingly central to the process of building trust, reputation
and support. It's as true for companies selling products as it is for politicians canvasing for …
and support. It's as true for companies selling products as it is for politicians canvasing for …
Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites
Purpose This study aims to examine the current state of mission and vision statements on
the company websites of fast-growing Malaysian and Singaporean small-and medium-sized …
the company websites of fast-growing Malaysian and Singaporean small-and medium-sized …
Exploring the success factor of social media marketing strategies among micro-enterprises in Malaysia
NF Mokhtar, ZRA Hasan - International Journal of …, 2023 - inderscienceonline.com
As a part of a marketing platform, social media has currently shown a tremendous increase
in businesses. Social media allows businesses to integrate communications between sellers …
in businesses. Social media allows businesses to integrate communications between sellers …