From theory to practice: Empirical perspectives on the metaverse's potential

A Hajian, S Daneshgar, K Sadeghi, D Ojha… - … Forecasting and Social …, 2024 - Elsevier
Metaverse, built on blockchain technology and artificial intelligence, involves virtual,
extended, and augmented realities. Metaverse is a disruptive emerging technology that is …

Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption

R Gupta, B Rathore, B Biswas, M Jaiswal… - Journal of Retailing and …, 2024 - Elsevier
The Metaverse has emerged as a convergence of technologies and conceptions with the
potential to reshape how we interact, participate, learn, and entertain ourselves in the digital …

Exploring new realms or losing touch? Assessing public beliefs about tourism in the metaverse–a big-data approach

AB Mahmoud, L Fuxman, Y Asaad… - International Journal of …, 2024 - emerald.com
Purpose The Metaverse is rapidly reshaping the understanding of tourism, yet the public
perception of this new domain remains largely uncharted empirically. This paper aims to …

Factors affecting the adoption of metaverse in healthcare: The moderating role of digital division, and meta-culture

J He, SF Ahmad, M Al-Razgan, YA Ali, M Irshad - Heliyon, 2024 - cell.com
This research aims to find out the factors affecting the adoption of Metaverse in healthcare.
This study explores the effect of perceived ease of use, perceived usefulness, and trust on …

Deciphering the determinants: What guides creators in choosing their metaverse platforms?

Y Jung, J Nam, H Choi, J Park - Technological Forecasting and Social …, 2025 - Elsevier
This study aims to investigate which factors influence third-party developers' choice of
metaverse platforms. As the metaverse has garnered considerable attention, many …

The impact of AR online shopping experience on customer purchase intention: An empirical study based on the TAM model

C Guo, X Zhang - PloS one, 2024 - journals.plos.org
Augmented Reality (AR) offers a rich business format, convenient applications, great
industrial potential, and strong commercial benefits. The integration of AR technology with …

[HTML][HTML] Modelling the effects of perceived system quality and personal innovativeness on the intention to use metaverse: a structural equation modelling approach

SH Alshammari, MH Alshammari - PeerJ Computer Science, 2024 - peerj.com
The metaverse, an interactive and immersive 3D virtual environment, has recently become
popular and is widely used in several fields, including education. However, the successful …

Factors Affecting the Intention and Use of Metaverse: A Structural Equation Modeling Approach

SH Alshammari, ME Alrashidi - International Journal of Information …, 2024 - igi-global.com
The metaverse is a mixed blend of digital and tangible worlds, indicating the future
directions of Internet sector development. This study aimed to assess the factors affecting …

Assessing the Role of Trust & Perceived Enjoyment in VR/AR Based Banking Using TAM

R Moray - 2024 First International Conference on Pioneering …, 2024 - ieeexplore.ieee.org
The study investigates the role of trust (T) and perceived enjoyment (PE) as factors
influencing the VR&AR banking environment. Employing the technology acceptance model …

Unlocking the Potential of Metaverse Integration in Supply Chains: A Literature Review

X Zheng, KH Keoy, AF Lim - PaperASIA, 2024 - compendiumpaperasia.com
As an emerging technology, the metaverse can enhance supply chain (SC) resilience,
efficiency, and agility, as well as provide new business models, product development, and …