This comprehensive literature review examines the transformative impact of artificial
intelligence (AI) on the information marketing industry. The study's objectives are to explore …

With the convergence of modern computing technology and social sciences, both theoretical
research and practical applications of social computing have been extended to new …

Abstract Information and communication technology make it easier for managers to gather
customer data quickly and efficiently. However, managing, analysing, and utilizing the vast …

The availability of large amounts of data in combination with Big Data analytics has
transformed many application domains. In this paper, we provide insights into how the area …

Purpose Social media marketing (SMMT) is explored in the light of value creation (VC) and
firms' sustainability performance. This research deals with the influence of both value co …

Negative reviews on e-commerce platforms are posted to express complaints about
unsatisfactory experiences. However, the exact knowledge of how online consumers post …

In the era of digitally dominated competition, where the effectiveness of Facebook ads
prompts the social media marketing strategy, new opportunities arise for most industries. In …

This study investigates the application of game theory and matrix-based analysis in
enhancing social media marketing strategies for e-commerce businesses. By integrating …

The purpose of this study was to examine sociological and marketing aspects to identify
effective strategies for resource utilisation and budget optimisation in the context of the film …

The promising capabilities, easily implementable and customisable structures of the meta-
heuristic algorithms have increased the researchers' attentions to the well-known problems …