Purpose Drawing from the entitativity theory, the purpose of this paper is to focus on the
European Union (EU) as a superordinate entity and investigate the extent to which a “Made …

The increased proliferation of augmented reality (AR) technology has especially impacted
the tourism industry, and many players in this sector have made initial attempts to integrate …

The paper explores the use of country-related stereotypes associated with Italian identity in
the social media communication of 21 Italian fashion brands on Instagram. Focusing on the …

ABSTRACT In 2012, Azerbaijan hosted the Eurovision Song Contest. For this emerging
tourism-oriented country, the cultural mega-event represented a unique opportunity to …

A presente pesquisa analisou o efeito do país de origem sobre a qualidade percebida, a
intenção de compra ea disposição de preço a pagar dos consumidores de Caxias do Sul …

Country-of-origin indications, also called “made in” labeling, are utilized in marketing
strategies by companies to distinguish themselves from others, trying to associate their …

Marketing instruments (such as brands and influencers) can refer to different geo-social
entities (nations/countries, supranational entities, such as Europe, or the entire world), and …

For over six decades, academics have assessed the impact of a brand's origin on
consumers' perceptions, product evaluation, willingness to buy, etc.(For literature on COO …

Цели исследования: применить холистический подход к построению модели
многоуровневой экосистемы брендинга страны на основе анализа вариантов …

Portugal tem forte tradição na produção de azeite, produto com presença quase que
obrigatória nos lares portugueses. Nos últimos anos, o país dobrou a sua produção. Boa …