As a media genre, advertising offers a unique opportunity to study how the beauty ideal is
constructed across cultures. This research analyzes the content of advertisements from …

Over the past 30 years, the literature on how women are depicted in advertising has been
strongly influenced by studies conducted in the US and Europe and may not fully describe …

The increasing global popularity of men's lifestyle magazines offers a unique opportunity to
study how advertising constructs masculinity across cultures. This study conducted a content …

This study examines how men of different races are displayed in terms of masculinity types
and product types by analyzing the content of 636 ads collected from the three most popular …

Throughout history, women in China have been influenced by “Confucian” oriental culture,
which is authoritative, patriarchal, and family-oriented. According to Confucianism, the …

This study examines the expansion process of women's magazines in China, particularly
over the past few decades. From 1921 to 1976 only a few women's magazines were …

International women's magazines have been expanding into China for the past few
decades. This expansion is, in large part, driven by global brands in need of advertising …

Popular women's magazines have gone online and are gaining increased readership
because of their interactive content, videos, and discussion forums. This study examines …

Purpose–The purpose of this paper is to focus on the editorial content of monthly women's
magazines and consider their role in facilitating the Christmas food rituals. Of particular …

The stereotyping of females and their use as sex objects in advertisements has been a hot
topic of research. Advertisers tend to use women as “decoratives” in various promotional …