Creative media advertising is a specific type of unconventional advertising in which a
regular physical object serves as a medium to carry an advertising message. To better …

Creative media (CM) advertising is an advertising strategy wherein a non-traditional medium
is creatively used for advertising purposes. This novel advertising strategy is gaining …

Purpose This chapter provides an overview of the state of knowledge about creative media
advertising; choosing a novel medium that implicitly communicates the message. It explains …

The purpose of this article is to offer an advertising media practitioners' perspective on
guerrilla marketing challenges and negative consequences. In‐depth qualitative interviews …

Currently, no guidelines exist to plan ambient out-of-home media in emerging economies.
This study is one of the first to explore ambient out-of-home media from a media professional …

The use of display advertising enables companies to reach target audience and show them
your ads on specific sites, which increases sales. In particular, YouTube video ads can …

The purpose of this research is to explore how marketing communication professionals
assess the performance of street guerrilla marketing campaigns. The article is based on a …

الهدف من الدراسة–أصبحت الشركات تسعى لاستخدام استراتيجيات تسويقية حديثة فضلًا عن
الأساليب التقليدية من أجل جذب انتباه المستهلكين والتأثير على ردود أفعالهم تجاه بعض …‎

Street guerrilla marketing uses features, artefacts and brand ambassadors in the urban
environment in an innovative way to provoke customer engagement. The evaluation and …

Real-time marketing (RTM) is een tegenwoordig veelgebruikte manier van adverteren. RTM
houdt in dat merken met hun boodschappen inspelen op actuele gebeurtenissen, op een …