Map: A model-agnostic pretraining framework for click-through rate prediction

J Lin, Y Qu, W Guo, X Dai, R Tang, Y Yu… - Proceedings of the 29th …, 2023 - dl.acm.org
With the widespread application of online advertising systems, click-through rate (CTR)
prediction has received more and more attention and research. The most prominent features …

Cl4ctr: A contrastive learning framework for ctr prediction

F Wang, Y Wang, D Li, H Gu, T Lu, P Zhang… - Proceedings of the …, 2023 - dl.acm.org
Many Click-Through Rate (CTR) prediction works focused on designing advanced
architectures to model complex feature interactions but neglected the importance of feature …

Towards deeper, lighter and interpretable cross network for ctr prediction

F Wang, H Gu, D Li, T Lu, P Zhang, N Gu - Proceedings of the 32nd ACM …, 2023 - dl.acm.org
Click Through Rate (CTR) prediction plays an essential role in recommender systems and
online advertising. It is crucial to effectively model feature interactions to improve the …

News recommendation based on user topic and entity preferences in historical behavior

H Zhang, Z Shen - Information, 2023 - mdpi.com
A news-recommendation system is designed to deal with massive amounts of news and
provide personalized recommendations for users. Accurately modeling of news and users is …

Enhancing cross-domain click-through rate prediction via explicit feature augmentation

X Chen, Z Cheng, J Yao, C Ju, W Huang… - … Proceedings of the …, 2024 - dl.acm.org
Cross-domain CTR (CDCTR) prediction is an important research topic that studies how to
leverage meaningful data from a related domain to help CTR prediction in target domain …

MSLR: A Self-supervised Representation Learning Method for Tabular Data Based on Multi-scale Ladder Reconstruction

X Weng, H Song, Y Lin, X Zhang, B Liu, Y Wu… - Information Sciences, 2024 - Elsevier
Tabular data are widely used for prediction tasks, but they often suffer from the curse of
dimensionality and noise, leading to degradation in the performance and robustness of …

Task Aware Feature Extraction Framework for Sequential Dependence Multi-Task Learning

X Tao, M Ha, Q Ma, H Cheng, W Lin, X Guo… - Proceedings of the 17th …, 2023 - dl.acm.org
In online recommendation, financial service, etc., the most common application of multi-task
learning (MTL) is the multi-step conversion estimations. A core property of the multi-step …

Learning multi-granularity semantic interactive representation for joint low-light image enhancement and super-resolution

J Ye, S Liu, C Qiu, Z Zhang - Information Fusion, 2024 - Elsevier
Images captured in challenging conditions often suffer from the co-existence of low contrast
and low resolution. However, most joint enhancement methods focus on fitting a direct …

AutoEIS: Automatic feature embedding, interaction and selection on default prediction

K Xiao, X Jiang, P Hou, H Zhu - Information Processing & Management, 2024 - Elsevier
Deep models have shown the effectiveness in various areas, eg, finance, healthcare and
recommendation system. Among them, default prediction is a major application in the …

ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction

J Lin, B Chen, H Wang, Y Xi, Y Qu, X Dai… - Proceedings of the …, 2024 - dl.acm.org
Click-through rate (CTR) prediction has become increasingly indispensable for various
Internet applications. Traditional CTR models convert the multi-field categorical data into ID …