This study investigated the effectiveness of rational and emotional appeals in online and
offline hotel upselling messages on customer attitude and purchase intention. The study …

The purpose of this study is to understand how online upselling is used in the hotel industry
as a part of revenue management strategy. This study used a convergent parallel mixed …

In this study, we scrutinize the prevalent perspective on upselling benefits and explore the
overlooked ramifications, specifically the potential for emotional exhaustion and diminished …

Although the literature on upselling has investigated different aspects of inducing upselling,
there are limited discussions of the effect of past transactions on customers' acceptance of …

Telecommunication providers are always seeking ways to upsell products to corporate
customers. Traditionally, the telecommunication provider's Account Managers build a …

In the retail service industry, employee engagement may play an important role in customer
satisfaction and retention, as employees often interact directly with customers. This paper …

Problem definition: This study investigates the impact of repeat interaction effects between
customers and the same front-line employees (FLEs) in service encounter cascades on …

Penelitian ini bertujuan untuk menganalisis potensi penerapan Push Notification (PN) dan
telesales sebagai media komunikasi dalam kampanye upselling perusahaan edutech yang …

Bu araştırmanın amacı, çalışanların sergiledikleri duygusal emek düzeyinin benlik saygısı ve
iş tatmini üzerine etkisinde iş becerikliliğinin düzenleyici rolünün olup olmadığını analiz …

This study investigates the causal impact of repeat interaction effects between customers
and the same front-line employees (FLEs) in face-to-face services on customer-satisfaction …