Supplier firms are increasingly seeking new ways to personalize their offers and differentiate
their products, especially in contested digital markets. One approach that shows promise …

Purpose Due to high competition in the agricultural industries and heterogeneous products,
the setting of prices for direct sales to consumers is difficult. In recent years, pay-what-you …

As commerce continues to shift to the digital domain, organizations respond by improving
and evolving their approach to creating value for customers. When the time comes to convert …

This paper addresses the participative pricing mechanism of Pay-What-You-Want pricing as
related to Marcel Mauss's concept of the Gift. Reciprocity is a behavioural pattern imminent …

The pay-what-you-want (PWYW) pricing scheme allows consumers to pay whatever amount
they wish for a particular product or service. PWYW is increasingly being used by …

This final qualifying work is devoted to the comprehensive review of the Pay-what-you-want
(PWYW) pricing model and its application to the Russian market. The work consists of an …

E-commerce is flourishing globally, with more and more organizations developing e-
commerce applications and opting for pay-what-you-want (PWYW) as an innovative pricing …

As businesses confront the challenges and opportunities of the digital era, they should look
deeply at their assumptions about the basic social contract and value propositions that drive …

Purpose: The ongoing digital disruption is being shaped by two opposing forces that have
yet to be reconciled. Computer mediation drives a shift to recurring relationships that center …