Political marketing, a marriage between politics and marketing, is a dynamic and relatively
young field. Thus, it adheres to frameworks that are borrowed from other disciplines to …

Public figures are subject to higher rates of online abuse than other users in part because
many digital platforms have significantly higher thresholds for intervening in cases of public …

Public figures are subject to high rates of online abuse than everyday users. This article
presents findings from a study on digital platforms' higher threshold for protecting public …

In recent years, Instagram has become an increasingly politicised platform. Even those who
have become popular for producing lifestyle content have begun to merge societal issues …

Mediatization scholarship has extensively analyzed how media logic affects societal
institutions. Media logic is, however, not the only powerful institutional logic at play in …

Politiikan toimijoiden viestintä sosiaalisen median alustoilla on tärkeä osa vaalikampanjaa.
Puolueen puheenjohtajan merkitys erityisesti eduskuntavaalikampanjassa on kiistaton …

This study examines the relationship between voters' attitudes towards social media
promotion and their voting behaviour, along with the moderating effect of trust on this …

Personalization of politics is a well-established field of research, yet not much is known
about how the phenomenon has been influenced by the increased use of social media as a …

What comes after the digital revolution of the 1990s and 2000s? How do societies adapt to
the changes resulting from the digitalisation of (almost) everything? How do people express …

Tässä tutkimuksessa tutkitaan presidenttiehdokkaiden viestintäkampanjaa TikTokissa
Suomen vuoden 2024 presidentinvaaleissa. Vaalit olivat ensimmäiset presidentinvaalit …