Targeted marketing techniques, which identify consumers who share common needs or
characteristics and position products or services to appeal to and reach these consumers …

Objective To conduct a review of research examining the effects of tobacco industry
denormalisation (TID) on smoking-related and attitude-related outcomes. Methods The …

Media, from television to the “new media”(including cell phones, iPads, and social media),
are a dominant force in children's lives. Although television is still the predominant medium …

Abstract Background The American Cancer Society, the Centers for Disease Control and
Prevention (CDC), the National Cancer Institute (NCI), and the North American Association …

With thorough coverage of inequality in health care access and practice across the field it
surveys, The Sociology of Health, Healing, and Illness is widely acclaimed by instructors as …

Public service announcements (PSAs) are non-commercial broadcast ads that are an
important part of televised public health campaigns.“Message sensation value”(MSV), a …

To counter negative publicity about the tobacco industry, Philip Morris has widely publicized
its philanthropy initiatives. Although corporate philanthropy is primarily a public relations …

A large body of evidence demonstrates that tobacco companies use a wide range of tactics
to interfere with tobacco control. Such strategies include direct and indirect political lobbying …

Objectives. We investigated whether state-sponsored antitobacco advertisements are
associated with reduced adult smoking, and interactions between smoking-related …

Countermarketing campaigns use health communications to reduce the demand for
unhealthy products by exposing motives and undermining marketing practices of producers …