Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …

This paper presents a systematic review of recent academic literature analysing the role,
organization and management of marketing activities in small and medium‐sized …

Purpose This paper aims to examine small business' participation in digital marketing and to
integrate the do-it-yourself (DIY) behavior model and technology acceptance model (TAM) …

This research uses complexity theory to probe the relationship between competiveness and
innovation in the marketing practises of large manufacturing firms that offer their branded …

The frequency and ferocity of recent natural disasters have necessitated the urgency and
relevance of disaster-related research to mitigate risk and hasten recovery. While there is a …

Marketing innovation represents a pathway for achieving legitimacy, viability, and growth for
SMEs that typically operate with resource constraints in uncertain and competitive …

How are marketing capabilities developed in SMEs? Drawing upon the entrepreneurial
marketing perspective, this article explores how small-to-medium-sized enterprises (SMEs) …

Entrepreneurial marketing (EM), born out of the practice of firms operating in conditions of
uncertainty, is emerging as a powerful alternative to cope with the decreasing effectiveness …

In the age of automation and artificial intelligence, the need for sustainable entrepreneurship
for job creation has significantly raised. For the development of sustainable …

A revolution is happening via the Internet of Things (IoT)–one that will have tremendous
impact on the world as we know it. The IoT, which involves interconnected devices, systems …