One of the biggest challenges facing communication practitioners today is using
measurement and evaluation (M&E) to provide sound evidence that their activities are …

Communication is omnipresent in modern organizations. Creating compelling messages,
positioning corporate representatives and brands, building trusted relationships with key …

It is undisputed that digitalization and technological changes will have a lasting impact on
corporate communication. Despite the evolving debates in research and practice, the …

Listening brings multiple benefits for organizations and is indispensable in digital
information environments, which are characterized by risks and uncertainties for …

Zusammenfassung Im Zeitalter der Medialisierung und Digitalisierung sind die
Herausforderungen an das Kommunikationsmanagement größer denn je. Es gilt, mit …

It is undisputed that the age of digitalization brings new opportunities and challenges for
strategic communication and its sub-areas public relations (PR), corporate communication …

For corporate communications reengineering to work, the starting point must be stringent
and consistent from a methodological and structural perspective. In this chapter, therefore …

Method The course is organized as a lecture with integrated discussions. Students should
read the relevant literature prior to each session. Current research and developments in the …