Mankind which is a social entity and whose most basic necessity is staying with other people
have been in tendency of being together, acting together and uniting since the early ages of …

Purpose The purpose of this study is to describe cosmetics purchase behavior of young,
educated Muslim females in Malaysia and to explore its relationship with certain potential …

Purpose–We do not yet have a good understanding of how generation Y makes decisions.
Since this segment will soon wield greater influence in the market place, the purpose of this …

Purpose The purpose of this paper is to examine the relationship between protean career
attitude (PCA) and proactive work behaviors (PWB) and with the theoretical underpinning of …

This paper presents the results of a study focused on Generation Y (born between 1980 and
2000) behavior in two neighboring European countries, the Czech Republic and Slovakia …

Purpose–This qualitative, exploratory study uses constructs from the theory of planned
behaviour (TPB) and construct variables from literature, as a basis to ascertain similarities …

The purpose of this paper is to highlight behavioural differences in online shopping via
technical devices used by Millennials (Gen Y) and Gen Z in an emerging market. The …

All theory is based on a set of seminal concepts and empirical research that are assumed to
be replicable and inviolate over time. Recent changes in technology, consumer habits …

Kuşaklararası farklılıkları kavramı, yaklaşık yirmi beş, otuz yıllık zaman aralıklarında doğmuş,
büyümüş ve aynı dönemin sosyal, politik, tarihi ve ekonomik şartlarını birlikte yaşamış …

The purpose of the study is to examine the relationship between shopping motivation and
purchase intention. This study examines the impact of antecedents of utilitarian motivation …