Although creativity is often considered a key success factor in advertising, the marketing
literature lacks a systematic empirical account of when and how advertising creativity works …

Management information system is important to be part of company operation. Its
implementation through digital marketing in marketing side. Based on digital marketing …

The creation of advertisements that attract immediate attention and simultaneously provoke
thoughts and stimulate ongoing discussions is challenging. Hence, advertisers increasingly …

This study aims to review the factors which influence the form of green advertising and their
impacts on green awareness improvement. The study is conducted with 200 students from …

Given the media's changing landscape for advertising, an examination of advertising
creativity and its media interaction takes on increasing importance. Accordingly, we …

Purpose: With regard to the fact that people usually try to avoid repetitive and boring
advertisements, creativity as the heart of advertising effectiveness has a significant role in …

Purpose This study aims to establish two aspects: first, whether green advertising through
multiple media (repetition versus reversal) generates a positive purchase intention than …

This paper reviews the role of novelty as a trigger for emotions, especially in memorable
tourism experiences. This pap Page 1 1 Skavronskaya, L., Moyle, B., Scott, N., & Schaffer, V …

The context of Display Google ads and its components has significant importance to
previous studies. However, the full understanding of the variables that influence both …

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{margin: 0.0 px 0.0 px 0.0 px 0.0 px; text-align: justify; line-height: 10.1 px; font: 10.0 …