In his 'Marketing Myopia'Levitt (1960) argued against the product centred view of the firm
and for the marketing view of the firm, suggesting that businesses must be viewed as …

The authoritative text for current and future practitioners of human resources management in
the sport and recreation industries is back in a revised fourth edition. This new edition …

The role of service employees is indeed relevant for the success of any service organization,
especially those that process people and internal marketing can help firms to deliver service …

Abstract Service firms like other organizations are realizing the significance of customer-
centered philosophies and are turning to quality management approaches to help managing …

Purpose–The purpose of this paper is to provide experimental evidence supporting the view
that internal service quality has a direct effect on external service quality …

Internal marketing is an important approach for fostering a service‐and customer‐oriented
culture in an organization. A critical component of internal marketing is the provision of …

Esta pesquisa tem como objetivo principal identificar o processo de marketing interno e sua
influencia no comprometimento organizacional dos empregados. Para isto foi feita uma …

This paper presents a model of internal service quality which is based on internal customer
and internal supplier groups. The dimensions of internal service quality are identified and …

Higher education institutions in Vietnam have put much effort to attract students to enroll in
programs using English as a means of teaching because these programs have newly been …

Business organizations make considerable use of professional services. However, it has
received less attention in the context of professional business services than of other …