In the information systems, customer relationship management (CRM) is the overall process
of building and maintaining profitable customer relationships by delivering superior …

This paper documents the effect of investments in Enterprise Resource Planning (ERP),
Supply Chain Management (SCM), and Customer Relationship Management (CRM) …

Since the late 1990s, self marketing and personal branding have become increasingly
popular as subjects of self-improvement books, Web sites and consultancy services …

Page 1 Marketing Higher Education Theory and Practice FELIX MARINGE • PAUL GIBBS Page
2 Marketing Higher Education Page 3 Page 4 Marketing Higher Education Theory and Practice …

The past development of social marketing theory and practice has been based largely on
the translation of ideas and practices from conventional, commercial marketing. The …

As a result of weakening brand image/loyalty, little differentiation, and intense price
competition, manufacturers are now increasingly pressed to ensure retailers' shelf space …

Emergent research on customer engagement has focused on enhancing engagement within
service relationships. Less attention has been given to how and why customers disengage …

The concept of relationship marketing emerged from services and business-to-business
marketing. Most of the research analysing the relationships themselves focuses on the …

Mit der hier vorgelegten fünften Auflage feiert meine Dissertationsschrift ihr 10-jähriges
Jubiläum. Zehn Jahre sind eine kleine Ewigkeit vor dem Hintergrund, dass bereits die ersten …

Purpose–The purpose of the article is to investigate relationship quality in retail relationships
as influenced by its antecedents (loyalty programme quality and personal interaction quality) …