A Tham, J Mair, G Croy - Tourism Recreation Research, 2020 - Taylor & Francis
While social media receive considerable scholarly attention, studies reveal mixed outcomes in relation to its influence on tourists' destination choices. There is nonetheless a persistent …
U Tandon, M Ertz, H Bansal - Technology in Society, 2020 - Elsevier
This study develops a theoretical model that highlights the determinants of actual social media (SM) usage for travel planning by combining theoretical frameworks from the …
H Arasli, M Abdullahi, T Gunay - Sustainability, 2021 - mdpi.com
This study explored how social media is used as a destination marketing tool for the sustainability of heritage festival quality in Nigeria, drawing on the theory of planned …
BA Osei, M Cheng - European Journal of Innovation Management, 2024 - emerald.com
Purpose The aim of this mixed methods study sought to investigate the preferences and challenges towards fourth industrial revolution (FIR) technologies adoption at hotels in …
A Mittal, H Bhandari, PK Chand - International Journal of Culture …, 2022 - emerald.com
Purpose The purpose of this study is to examine how the anticipated positive evaluation of a tourist's social media posts by significant others, known as social return (SR), impacts the …
The appearance of social media has brought great changes to the tourism journey. Various such platforms have become an almost inevitable tool in all phases of travel, including …
Safety, security, and clean air have been given some appreciable attention in tourism research and practice. However, little is known about TikTok short video narratives of safety …
Purpose This paper aims to investigate the effect of tourists' social media usage when planning trips on the probability of tourists consuming nightlife activities and their spending …
This study investigates the impact of social media on tourists' destination decisions in a less digitalized economy through the lens of the uses and gratification theory. Data was collected …