In recent years, luxury fashion brands have experienced drastic growth. This study examines
how hedonic motivation, self-image congruence, brand experience, and brand attachment …

Fashion involvement has been regarded as an important research topic in consumer
research. Despite the importance of this topic, no attempt has been made in the past to …

How consumers evaluate garment quality affects consumers' decision-making, hence it is
imperative to study how consumers evaluate quality. The purpose of the study was to …

Fashion marketing tactics often fall short due to unpredictable emotional consumer behavior.
As a result, positive emotion elicitation towards products is well researched. However …

The study was conducted to identify the role of consumer personality in influencing fashion
consumption; the study tries to establish a relationship between personality, fashion …

Information describing the impact that fast fashion production has upon the environment has
accelerated over the last year, with numerous reports in the media and news (cf. Agerholm …

Fairness-oriented products have attracted increased interest in the last few years,
particularly within the context of agrifood systems. However, in scholarly literature, limited …

Abstract This issue of Textile Progress provides a critical literature review and reflection
relating to academic research in the field of fashion buying and merchandising, with a …

Gelişen teknolojiyle birlikte giyim alışverişlerinin İnternet yoluyla yapılması artık çok
yaygınlaşmıştır. Moda ve yenilik kavramlarının da teknoloji ilerlemesiyle birlikte yayılır olma …

Fashion is indicative of time and, serving as the interpretive and representational forms of a
society, is measured against the cyclical rhythms of trend diffusion and style adoption. This …