Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and
Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans …

Effective marketing is essential for any successful sport organization, from elite international
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …

Objective The current article empirically investigated differences in fandom and rivalry
between fans of a sport team and fans of the Marvel or DC comic brands. Methods An online …

The current study used an experimental design to examine how exposure to promotional
titles and logos can influence fan rival perceptions. Students attending two schools that …

The current study investigated fandom and rivalry towards Disney's and Universal's theme
parks. In particular, fans of Disney's theme parks were asked to report their attitudes towards …

This study investigates the influence of dynamic norms messages on behavioral intention
via perceived future descriptive norms for two different pro-environmental behaviors and …

The current study investigated how the relevance of a rival influences perceptions and
behavioral intentions toward the rival and favorite team. In particular, fans of intercollegiate …

The current study introduces a hierarchy and spectrum of group member behavior and out-
group derogation. Specifically, perceptions and likely behaviors among fans of: sport …

2017 Sport Marketing Association Conference (SMA XV) Boston, MA November 1-3, 2017
Impact of Negative Media Stories on Fan Perce Page 1 2017 Sport Marketing Association …

This study investigates the existence of glory out of reflected failure (GORFing), a
psychological phenomenon where people experience joy and favourably compare their in …