[HTML][HTML] Customer engagement and social media: Revisiting the past to inform the future
Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …
social media has further amplified the importance of this concept. Yet, our understanding of …
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI
An increasing number of firms introduce service robots, such as physical robots and virtual
chatbots, to provide services to customers. While some firms use robots that resemble …
chatbots, to provide services to customers. While some firms use robots that resemble …
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19: A protection motivation theory …
RA Rather - Journal of Destination Marketing & Management, 2021 - Elsevier
Applying protection motivation theory, the purpose of this study is to investigate the effects of
social media on customer brand engagement (CBE) and their consequent impact on co …
social media on customer brand engagement (CBE) and their consequent impact on co …
Monitoring the impacts of tourism-based social media, risk perception and fear on tourist's attitude and revisiting behaviour in the wake of COVID-19 pandemic
RA Rather - Current Issues in Tourism, 2021 - Taylor & Francis
This research aims to explore the impact of perceived risk, fear and social media on tourist's
attitude, engagement, and revisit intention in COVID-19 pandemic situation. The results of …
attitude, engagement, and revisit intention in COVID-19 pandemic situation. The results of …
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
Purpose This paper aims to critically review the most cited literature published from 2000 to
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
Meta-analysis of the unified theory of acceptance and use of technology (UTAUT): challenging its validity and charting a research agenda in the red ocean
There are both formal and informal cries that UTAUT and, by association, the stream of
research on technology adoption has reached its limit, with little or no opportunities for new …
research on technology adoption has reached its limit, with little or no opportunities for new …
Customers' service-related engagement, experience, and behavioral intent: Moderating role of age
RA Rather, LD Hollebeek - Journal of Retailing and Consumer Services, 2021 - Elsevier
Though customer engagement (CE) and experience are important research priorities,
empirically derived insight into these concepts and their associations remains scarce. We …
empirically derived insight into these concepts and their associations remains scarce. We …
Customer experience and engagement in tourism destinations: The experiential marketing perspective
RA Rather - Journal of Travel & Tourism Marketing, 2020 - Taylor & Francis
Tourism destinations are increasingly offering experiential services to promote the
development of their competitive advantage. This research investigates the effects of …
development of their competitive advantage. This research investigates the effects of …
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
With the advent of interactive Web 2.0 (and beyond) technologies, the role of consumer
brand engagement (CBE), which focuses on the consumer's investment in their brand …
brand engagement (CBE), which focuses on the consumer's investment in their brand …
Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory
Purpose This paper aims to investigate how banking websites can activate customer
engagement (CE) to consequently enhance customer trust and retention …
engagement (CE) to consequently enhance customer trust and retention …