Fueled by early success stories, the neuromarketing domain advanced rapidly during the
last 10 years. As exciting new techniques were being adapted from medical research to the …

This study aims to explore the application of electroencephalography (EEG) tools in
examining latent consumer behavior, emphasizing emotions, attention, preferences …

The human face provides countless pieces of information, not least through the display of
emotions, driving intensified research interest. Common research methods, such as self …

Purpose The aim of this paper is to examine how indoor aromatization affects the expressed
and unexpressed satisfaction with the work environment in the production hall of an …

The primary goal of any company is to increase its profits by improving both the quality of its
products and how they are advertised. In this context, neuromarketing seeks to enhance the …

The primary goal of any company is to increase its profits by improving both the quality of its
products and how they are advertised. In this context, neuromarketing seeks to enhance the …

Neuromarketing is a new research area that has aroused the curiosity and interest of many
researchers over the last decade. Studies in this domain employ neuroscience techniques to …

In this study, the relationship between ad elements, ad recall and likeability was
investigated. Six short video advertisements were shown to 35 participants and their …

Аннотация Цель: В статье представлены и раскрыты особенности нейромаркетинга и
возможности его применения в прикладных исследованиях. На основе проведенного …

En la actualidad podemos percatarnos que se están gestando cambios importantes en el
contexto de la comunidad mundial, con una rapidez que se puede calificar como …