The other pandemic: a conceptual framework and future research directions of junk food marketing to children and childhood obesity

M Ertz, G Le Bouhart - Journal of Macromarketing, 2022 - journals.sagepub.com
During the last two decades, childhood obesity has become a global pandemic, creating
harmful impacts on children, tutors, and society. If the obesity/overweight trend continues …

TV advertisements: assessing the moderating effect of children's pester power on parents purchase decision

R Lavuri, VR Aileni - Journal of Promotion Management, 2022 - Taylor & Francis
This research study aims to examine the influence of TV advertisements on children to
pester and the moderating role of pestering power for parents buying decisions and TV ads …

[PDF][PDF] Epäterveellisten elintarvikkeiden markkinointi lapsille ja nuorille: Tilanne Suomessa ja pelisääntöjä markkinoinnin säätelyyn

M Fogelholm, E Närvänen, M Erkkola… - 2021 - researchportal.helsinki.fi
This report presents the recommendations, main results and research methods of the EPELI
project (2020-21), which was funded by the Prime Minister's Office, with the main focus on …

Alegações nutricionais e estratégias de marketing em rótulos de alimentos ultraprocessados dirigidos ao público infantil

C Dallazen, K Santos - Peer Review, 2024 - peerw.org
Objetivou-se analisar a presença de alegações nutricionais e estratégias de marketing em
rótulos de alimentos ultraprocessados direcionados ao público infantil. Estudo transversal …

The Determinants of purchasing decisions: The case of snack products

EL Paramita, WR Sanjaya - Jurnal Organisasi dan Manajemen, 2020 - jurnal.ut.ac.id
Parents’ decisions to buy snacks are likely influenced by packaging designs, the colors
of the snack packagings, and their children. Children are unique influencers because they …

[PDF][PDF] The Mobility of Income-related Inequality in Food Preferences Among Chinese Adults: a Population-based Longitudinal Study

Y Xu, Y Zhou, S Zhu, A Pramono, L Liu, L Zhu - 2021 - scholar.archive.org
The data were sourced from the China Health and Nutrition Survey (CHNS) conducted in
2006, 57 2009, 2011 and 2015, respectively. A study sample of 3940 adults were included …

[引用][C] Kids Marketing-3e édition

B Joël - 2021 - Éditions EMS