R Lavuri, VR Aileni - Journal of Promotion Management, 2022 - Taylor & Francis
This research study aims to examine the influence of TV advertisements on children to pester and the moderating role of pestering power for parents buying decisions and TV ads …
This report presents the recommendations, main results and research methods of the EPELI project (2020-21), which was funded by the Prime Minister's Office, with the main focus on …
C Dallazen, K Santos - Peer Review, 2024 - peerw.org
Objetivou-se analisar a presença de alegações nutricionais e estratégias de marketing em rótulos de alimentos ultraprocessados direcionados ao público infantil. Estudo transversal …
EL Paramita, WR Sanjaya - Jurnal Organisasi dan Manajemen, 2020 - jurnal.ut.ac.id
Parents’ decisions to buy snacks are likely influenced by packaging designs, the colors of the snack packagings, and their children. Children are unique influencers because they …
Y Xu, Y Zhou, S Zhu, A Pramono, L Liu, L Zhu - 2021 - scholar.archive.org
The data were sourced from the China Health and Nutrition Survey (CHNS) conducted in 2006, 57 2009, 2011 and 2015, respectively. A study sample of 3940 adults were included …