What Do We Choose to Fly with Low-Cost Airlines: Thais' Passenger Perspective
M Reginio, K Kankaew - Jurnal Minds: Manajemen Ide …, 2023 - journal3.uin-alauddin.ac.id
Generally, the price mechanism is the primary factor attracting customer choosing to fly.
However, the other service components could not be neglected especially punctuality and …
However, the other service components could not be neglected especially punctuality and …
The Importance of Brand Equity and Branding in Terms of Product/Service Preference and Internationalization: An Analysis of Civil Air Transportation with Marketing …
A Aydın - Journal of Aviation, 2024 - dergipark.org.tr
In this study, by emphasizing the importance of brand equity and branding in terms of
internationalization, the effects of quality brand perception and a strong brand positioning on …
internationalization, the effects of quality brand perception and a strong brand positioning on …
Consumers' Behavioral Intentions towards low-cost airlines: the case of consumers in Greece
A Masouras - 2020 - hephaestus.nup.ac.cy
Low Cost Carriers (LCCs) are currently experiencing significant growth by developing a
highly competitive business model based on low cost resulting from the use of secondary …
highly competitive business model based on low cost resulting from the use of secondary …