Introduction: This study centered on integrated marketing strategies and performance of
hospitality firms amidst the COVID-19 Pandemic. Our specific focus was to determine the …

This article presents findings of a study concerned with destination image of Kyrgyzstan. As
online narratives provide an important source for destination image formation, the present …

The advent of digital technology has dramatically changed the way people travel, affecting
their information searches, itineraries, decisions and experiences shared on social media …

The study examines the benefits of using social media by small and medium enterprises
(SMEs), how the SMEs can engage the customers and business for achieving their …

This study evaluates the adoption and utilisation of Instagram and Twitter for e-marketing
and service delivery among tourism and tour operators in Nigeria's hospitality industry. A …

Research by scholars in the arts and humanities and even other faculties within the
academia has taken a sharp turn since the 21st century as a result of the introduction of …

This chapter explores identity-driven tourism marketing, focusing on aligning destination
branding with the values and self-expression of millennial travelers to enhance engagement …

Penelitian ini didasarkan pada fenomena berkembangnya media sosial khususnya
Instagram yang kehadirannya mampu memberi kemudahan bagi para penggunanya untuk …

Social media came to the limelight in the wake of the early 2000s into the global space to
foster interactions among individuals and groups of people. It has shown several positive …

Cultural festivals attract socio-economic development to host communities through
promotion of tourism. Previous studies focused on product-oriented approach to promoting …