Being successfully applied in business-to-consumer industries for quite some time, digital
platforms only recently have found their way into the industrial business-to-business world …

The last decade has seen marketing strategy evolve rapidly in three major directions, which
can be summarized in three Ds: digital, data-rich, and developing markets. The first D refers …

Although marketing managers are relying increasingly on customer data, insight into the
best approaches for resolving the personalization–privacy paradox remains limited …

The double-wheel drive of manufacturing industries and producer services industries is one
of the key pathways to promote high-quality development relying on a modern industrial …

Purpose This study aims to critically evaluate resource dependence theory's (RDT)
assumptions and explanations about dependence and the dependent firm's strategic …

Business platform models often achieve industry disruption through the elimination of
barriers such as time and space by implementing smart and sophisticated software that …

Purpose This study aims to explore the role customer satisfaction play in mediating the
nexus between commitment, trust, relative dependence and customer loyalty from an …

Purpose Considering the emergence of e-commerce platforms and their integration into
marketing channels, this paper aims to investigate how artificial intelligence (AI) resources …

The relationship between contractual governance and partner opportunism is widely
discussed in the interfirm governance literature. However, a consensus regarding whether …

Abstract Business-to-business (B2B) companies have strategically developed industrial
brand personalities. Nevertheless, research on industrial brand personality remains limited …