This study empirically tested the relationship between service quality, customer satisfaction,
and behavioral intentions in pay television (pay TV) industry and examined the moderating …

Pay TV industry has been experiencing a considerably high growth rate in terms of revenues
and subscribers Technological advancement in pay TV services industry inflicts the …

In this paper, an integrated approach, in which Fuzzy Analytic Hierarchy Process (FAHP)
and Fuzzy TOPSIS (FTOPSIS) is used, is proposed to rank the hospitals according to service …

The pay TV service sector in Nigeria is growing rapidly as new entrants are joining the
market and consumers are adopting several brands to suit their needs. This implies a high …

The main objectives of this study are to identify the effect of service quality on customer
satisfaction in Canal+ Myanmar and to analyze the effect of customer satisfaction on …

Service quality and customer satisfaction are believed to affect customer behavior. On that
basis, one of the main research focus in marketing field is to get a better understanding in …

The growing demand for Pay-tv services in Nigeria and the entry of new Pay-tv providers
into the hitherto monopolistic ccountry's Pay-tv market has intensified the competition in the …