This paper reviews the literature to investigate the role of media in increasing materialism
among children. It also studies the consequence of rising materialism on the development of …

The present study aimed at exploring the extent to which users model their behavior—as
well as their brand attitudes, their perception of relationship quality, their use of Instagram …

Tüketici sosyalleşmesi perspektifiyle ele alındığında sosyal medya, bir sosyalleşme aracı
olarak akran ve televizyon gibi sosyalleşme araçlarına benzer bir şekilde gençlerin tüketime …

In recent years, a number of studies have used Material Values Scale (MVS) to assess
beliefs about importance to own material things. The aims of this study were to validate the …

The purposes of this study were to classify university students in terms of their materialism
and to compare the difference in certain attributes among the segments. Student attributes …

Günümüzde tüketiciler istek ve eğilimleri doğrultusunda bir seçim yapmaktadır. Değişimlerin
artık küresel boyutlarda gerçekleşmesiyle tüketicilerin seçimleri moda çevresinde de önemli …

The study attempts to uncover the characteristics of materialism groups in Malaysia among
young adult consumers. It assesses the differences between materialism groups, ie, low and …

Purpose–A recent marketing trend is sending short message service (SMS) apparel
advertisements to capture young adult consumers' attention. These targeted consumers are …

Most economies cannot prosper without production and mass consumption. However, when
consumers overspend to keep up with the Joneses, they will be in trouble, both financially …

Young people are today often confronted with materialism dares that challenge their being.
Materialism is a cultural value placed on the accumulation of material possessions; it is a …