Strategy analysis for a digital content platform considering perishability
X Sun - Annals of Operations Research, 2023 - Springer
With the vigorous development of e-commerce, digital content consumption has prospered
in the consumer market. Considering the perishability of digital content products and the …
in the consumer market. Considering the perishability of digital content products and the …
Goal programming models for managerial strategic decision making
Abstract The Goal Programming (GP) model is an important Multiple Objective Programming
(MOP) technique that has been widely utilized for strategic decision making in presence of …
(MOP) technique that has been widely utilized for strategic decision making in presence of …
Optimal media mix for IEC campaigns using fuzzy linguistic genetic algorithm: a study of Swachh Bharat Abhiyan (Clean India Mission)
Abstract Under 'Swachh Bharat Abhiyan'numerous IEC campaigns have launched with
multiple media vehicles to achieve an aim of maximizing the awareness level and triggering …
multiple media vehicles to achieve an aim of maximizing the awareness level and triggering …
[PDF][PDF] An application of approximate dynamic programming in multi-period multi-product advertising budgeting.
Advertising has always been considered a key part of marketing strategy and played a
prominent role in the success or failure of products. This paper investigates a multi-product …
prominent role in the success or failure of products. This paper investigates a multi-product …
[HTML][HTML] Examining the effects of free riding in brand and generic advertising of milk in Iran
H Shahbazi - Iranian Journal of Agricultural Economics and …, 2024 - ijaedr.ut.ac.ir
Dairy products, especially milk, from the view of consumers, in addition to being good for
health-giving product, from the view of agricultural product producers, are a strategic …
health-giving product, from the view of agricultural product producers, are a strategic …
[PDF][PDF] Universal Media Measurement: Desarrollo de un nuevo modelo para la mediación universal y homogénea de los medios publicitarios
FJS Lamelas - 2020 - core.ac.uk
La irrupción de los medios digitales ha supuesto un cambio de paradigma en las
estrategias de marketing de las empresas, que cuentan hoy con la posibilidad (o …
estrategias de marketing de las empresas, que cuentan hoy con la posibilidad (o …
Virkni auglýsinga í tilfelli húsgagnaverslana
H Þórðardóttir - skemman.is
Fyrirtæki leitast í auknu mæli eftir því að auglýsa vörur sínar eða þjónustu á
samfélagsmiðlum sem hefur þær afleiðingar með sér að dregið hefur úr auglýsingum á …
samfélagsmiðlum sem hefur þær afleiðingar með sér að dregið hefur úr auglýsingum á …
MULTI PRODUCT MEDIA ADVERTISING PLANNING CONSIDERING LIFE CYCLE STAGE, BCG MATRIX CLASS, COMPETITORS'REACTION AND BUDGET …
M Khalil Zadeh, H Neghabi - Sharif Journal of Industrial …, 2022 - sjie.journals.sharif.edu
In the new competitive world, companies use several types of tools and strategies to
differentiate their products from competitors' products, one of which is promotional …
differentiate their products from competitors' products, one of which is promotional …