Pengaruh Kualitas Produk, Harga, Store Atmosphere dan Sales Promotion Terhadap Impulse Buying Konsumen Department Store di Kota Medan

R Daulay, S Handayani, IP Ningsih - Prosiding Konferensi Nasional …, 2020 - jurnal.umj.ac.id
Impulse buying adalah suatu kondisi dimana konsumen merasa tertarik untuk melakukan
pembelian terhadap produk yang dilihatnya, karena kondisi saat itu dianggapnya …

The Appeal Of Advertising And Word Of Mouth To Online Shopping Interests On Shopee Application

S Mujiatun - International Journal Reglement & …, 2021 - jurnal.bundamediagrup.co.id
Advertising is the determinant of the success of an online sale. The goodness of the image
becomes an attraction that generates consumer interest in a product. Similarly, word of …

Analisis Keputusan Menginap Konsumen Berbasis Bauran Pemasaran (Marketing Mix): Studi Pada Garuda Plaza Hotel Medan Dalam Masa Pandemi Covid-19

D Iskandar, MI Irham, M Arif - Prosiding Seminar Nasional …, 2021 - jurnal.umsu.ac.id
Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Promosi
terhadap keputusan menginap, pengaruh harga terhadap keputusan menginap, pengaruh …

Pengaruh Kualitas Produk Dan Potongan Harga Terhadap Minat Beli Konsumen Umkm Waroeng Korejat Kota Bandung

FD Afiany, B Salsabila - Ekonam: Jurnal Ekonomi, Akuntansi & …, 2022 - ejournal.uicm.ac.id
UMKM Waroeng Korejat merupakan salah satu Usaha yang berada dilingkungan warung
korejat yang memiliki peran dalam penjualan dilingkungannya. Dalam penelitian ini …

RELATIONSHIP STRATEGY AND VALUE CREATION: A Theoretical Framework to Improve Competitive Advantage and Marketing Performance

EI Suganda, H Muharam… - Journal of Positive School …, 2022 - journalppw.com
The purpose of this study is to find ways to improve performance marketing in construction
service companies class B (medium) in West Java Province through relationship strategy …

Keunggulan Bersaing dan Loyalitas Pelanggan pada Distribusi Impor Beras Khusus di Indonesia

R Ayu, S Rahardjo, F Tantri, EN Adi… - … Transportasi & Logistik …, 2023 - journal.itltrisakti.ac.id
Importing the specific rice could only be done by BUMN (Badan Usaha Milik Negara) which
in this article represented by PT DFG. The company is still lack of supervision of the …

The Mediation Role of Customer Relationship and Customer Satisfaction between Marketing Intelligence and Competitive Advantage: Applied Research in the …

AT Noour - مجلة جامعة الإسکندرية للعلوم الإدارية, 2024‎ - journals.ekb.eg
Corporates always work on utilizing different marketing strategies that help them to
outperform their competitors with in the working environment that is known to be unstable …

[PDF][PDF] THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON STUDENTS'SATISFACTION: A CASE OF SELECTED PRIVATE COLLEGES IN HAWASSA …

WA WENDIMU - 2023 - academia.edu
This chapter deals with data presentation, analysis and interpretation and it has four sub
sections. Section one deals with background characteristics of sample respondents, section …

The Influence of Brand Image and Product Quality on Purchase Interes of PT. Pegadaian Syariah UPS Aceh Jaya Calang Customers

M ZD - Journal of Management Science and Bussines Review, 2024 - jurnal.ypsms.or.id
The author chose the location of this research at PT. Pegadaian Syariah UPS Aceh Jaya
Calang with the aim of knowing and testing the influence of variables X1 and X2 on variable …

Consumer and Marketing Research Using the Monte Carlo Simulation

X Huang - Advances in Economics, Management and Political …, 2023 - ewadirect.com
In order to conduct consumer-related research and develop marketing strategies to
outperform rival businesses, Monte Carlo simulation, a technique that was first employed in …