This paper reports a theme‐based structured systematic literature review of the growing
body of marketing research about elderly consumers. By synthesizing, explicating, and …

Growing awareness of the environmental damage associated with conventional product
packaging has led to keen interest in 'green','environmentally friendly'or …

This paper examines valuable main predictors of the so-called green consumption and
drivers of consumers' capabilities to pay more for eco-green accommodation services across …

While most research on the determinants of pro‐environmental behaviour has focussed on
individual predispositions, this article specifically addresses the role of social norms in the …

There is a very clear link between tourism and sustainability due to the importance and
consequences of the tourism sector in the world economy. Behavioural studies are among …

This research explores organic food consumption motivations in Pakistan and Finland. It
links the findings to life goals typifying vertically collectivistic and horizontally individualistic …

The main aim of this paper is to show the extent to which environmental proactivity is able to
generate competitive advantages in a firm in order to improve their economic-financial …

Purpose of the paper: The aim of this paper is to establish the state of the art and the
emerging issues on silver economy in management literature, in order to define and …

Este estudio analizó los efectos de los dos tipos de identidad moral (a saber, internalización
y simbolización) sobre las conductas de consumo ético y las conductas respetuosas con el …

Purpose The purpose of this paper is to examine a form of anti-consumption termed moral
avoidance. Design/methodology/approach The study builds and tests a model of moral …