SMOTE and Hyperparameter Optimization: A Dual Machine Learning Strategy for Enhancing Coupon Recommendation in Vehicular Contexts
RN Ravikumar, S Jain, M Sarkar - 2023 3rd International …, 2023 - ieeexplore.ieee.org
This study centers on enhancing the accurateness of coupon recommendation algorithms
within the framework of in-vehicle settings. The In-Vehicle Coupon Recommendation …
within the framework of in-vehicle settings. The In-Vehicle Coupon Recommendation …
Forecast of O2O Coupon Consumption Based on XGBoost Model
W Yang, Z Zhang, R Liu, J Liu - Academic Journal of …, 2023 - francis-press.com
A precise delivery of coupon is an important way to engage existing customers or attract new
ones to physical stores in O2O marketing approach. And a suitable strategy of coupon …
ones to physical stores in O2O marketing approach. And a suitable strategy of coupon …