Neuromarketing and global branding reaction analysis based on real-time monitoring of multiple Consumer's biosignals and emotions
MV Goncalves, JAL Marques, BRS Silva… - Journal of International …, 2023 - open.bu.edu
Consumers' selections and decision-making processes are some of the most exciting and
challenging topics in neuromarketing, sales, and branding. From a global perspective …
challenging topics in neuromarketing, sales, and branding. From a global perspective …
Domain-specific sentiment analysis of tweets using machine learning methods
TJ Sefara, MR Rangata - International Conference on Advanced …, 2023 - Springer
Most general sentiment analysers degrade quality when tested on Tweets in the broadcast
domain. This domain covers both radio and television broadcast. This paper proposes …
domain. This domain covers both radio and television broadcast. This paper proposes …
[PDF][PDF] Deciphering the Mind: Advancing Consumer Insights through Brain-Computer Interfaces in Neuromarketing for the Digital Age
With the explosive growth of e-commerce, understanding digital consumer behavior is
critical for businesses. However, traditional methods have limitations. This paper explores …
critical for businesses. However, traditional methods have limitations. This paper explores …