Supporting sustainable consumer choices is critical as consumers show inconsistencies in
their sustainable behaviour. Consumers indicate to value the environment but do not …

Purpose This study aims to explore the determinants of the green purchase behaviour (GPB)
of environment-friendly and energy-efficient electronic products market. It specifically …

Purpose Would a green color label increase the dollar amount consumers are willing to pay
for a green product? Would nature images (such as a leaf or flower) on the label have the …

Purpose Given the lucrative millennial or generation Y market across the globe, this study
aims to draw on social cognitive and institutional theories to tease out the crucial roles of …

Consumer motivation plays an important role in their purchase decisions and well-being.
Previous studies have investigated the relationship between certain consumer motivations …

This research explores the factors related to consumer behaviour paradoxes of
overconsumption, through a systematic literature review format. The main focus of this …

It is now established that climate change will change the conditions for people on Earth. The
purpose of the thesis is thus to investigate what factors motivate people to reduce their …