This paper reports a theme‐based structured systematic literature review of the growing
body of marketing research about elderly consumers. By synthesizing, explicating, and …

The number of developed and developing countries globally is steadily increasing due to
the advanced development in various fields. Nevertheless, the development of a country can …

Given that the current media condition provides numerous channels that create interaction
between news media brands and consumers, the concept of consumer brand engagement …

The COVID-19 pandemic has changed the style of work. In adapting to the changing work
environment, human augmentation technologies (HAT) can provide employees with new …

Purpose The purpose of this paper is to develop a process model for the role transformation
of vulnerable consumers through support services. Design/methodology/approach The …

El presente artículo tiene como objetivo identificar las tendencias de investigación en
branding y construcción de las marcas enfocadas al adulto mayor, considerando la …

To enhance the sustainability of local communities in an aging society, older people have
begun independently organizing community activities as social support services. The …

The study aims to analyze inhabitants' perceptions vis‐a‐vis the actual demographic,
economic, functional, and land use transformation taking place in the peripheral area of …

This paper provides a review of the marketing literature on elderly consumers' health
choices and risk perceptions, in order to summarize the state of the art and provide a …

Esta dissertação objetivou investigar de que maneira as dimensões físico-sensoriais,
emocionais, informacionais e sociais de ambientes de consumo se relacionam com a …