This research aimed to identify the linkages between marketing mix elements and the
purchase decision process among consumers in the Malaysian retail industry. To fulfill this …

Services marketing mix (7Ps) has a significant role in promoting customer's satisfaction and
loyalty. The present study, using structural equation modeling WarpPLS version (7) is used …

Purchasing and shopping habits have been disrupted due to the COVID-19 pandemic
mainly because of the lockdown imposed in the society and social distancing due to which …

This study assesses the efficiency of marketing activities in a selected enterprise from the
banking sector and proposes measurements that contribute to overall organizational …

This paper was designed to test the effect of selected marketing mix elements on customer
retention in retail industry. Based on the review of past literature, it appears that there are …

This purpose of this article is to examine the impact of corporate social responsibility (CSR)
and marketing mix elements on store image in Malaysian retail sector. The data were …

The aim of this paper was to analyse the impact of service marketing mix (promotion, price,
place, product, people, process, physical evidence and after sale service) on customer …

Purpose This study aims to investigate a framework for improving library services and
resource usage in a private higher education institution in South Africa. Marketing of library …

This research conducted to know the impact of Marketing Mix strategy toward customer
loyalty mediated by customer satisfaction of Blackberry Indonesia. The data gathered using …

This paper is designed to examine the effects of marketing mix elements on customer
perceived value in the retail industry in Malaysia. The data were collected from 278 visitors …