Employer branding: a brand equity‐based literature review and research agenda

CP Theurer, A Tumasjan, IM Welpe… - International Journal of …, 2018 - Wiley Online Library
Over the past two decades, scholarly interest in employer branding has strongly increased.
Simultaneously, however, employer branding research has developed into a fragmented …

Talent management and employee engagement–a meta-analysis of their impact on talent retention

D Pandita, S Ray - Industrial and Commercial Training, 2018 - emerald.com
Purpose The purpose of this paper is to enhance the readers' understanding of the domain
of talent management and employee engagement, and how the former culminates in the …

The impact of job security, job satisfaction and job embeddedness on employee retention: an empirical investigation of Pakistan's health-care industry

A Aman-Ullah, A Aziz, H Ibrahim… - Journal of Asia …, 2021 - emerald.com
Purpose The purpose of this study is to determine the impact of job security on doctors'
retention, with job satisfaction and job embeddedness as the mediators. In doing so, the …

Employer attractiveness from a generational perspective: Implications for employer branding

GG Reis, BM Braga - Revista de Administração (São Paulo), 2016 - SciELO Brasil
This study aimed to identify the employer attractiveness factors prioritized by different
generations: Baby Boomers, Generation X, and Generation Y. The survey was conducted …

Role of employer branding dimensions on employee retention: Evidence from educational sector

NU Hadi, S Ahmed - Administrative sciences, 2018 - mdpi.com
Owing to a “War for Talent” every organization is struggling for the best employer status.
Thus, attracting, recruiting and retaining talented human capital is the primary focus of every …

Employer branding aids in enhancing employee attraction and retention

A Ahmad, MN Khan, MA Haque - Journal of Asia-Pacific Business, 2020 - Taylor & Francis
It has become a vital task for employers to attract and retain the talented pool of human
capital. The human capital of a firm has proved itself a source which provides employers …

Engaging people with employer branding

NA Ahmad, S Daud - Procedia Economics and Finance, 2016 - Elsevier
The preferences among employees are varied due to the changes in the 21st century's
working environment. It is thus important to determine the factors that employees seek in an …

Exploring the relationship between employer branding and talent retention: the mediation effect of employee engagement

A Chopra, CK Sahoo, G Patel - International Journal of Organizational …, 2024 - emerald.com
Purpose This paper aims to investigate the relationship between employer branding (EB)
and talent retention. The paper also analyses the mediating role of employee engagement …

The role of employer brand equity in employee attraction and retention: a unified framework

S Alshathry, M Clarke, S Goodman - International Journal of …, 2017 - emerald.com
Purpose The purpose of this paper is to present a conceptual framework for employer brand
equity (EBE) that combines both perspectives of employer brand customers into a unified …

Organizational support and turnover intention in the Spanish IT consultancy sector: Role of organizational commitment

J Suárez-Albanchez, S Gutierrez-Broncano… - Cogent Social …, 2022 - Taylor & Francis
This paper focuses on the IT consultancy sector, an area of strategic importance within the
Spanish economy and its mains aim is to analyse the impact that the support perceived by …