The e-commerce platform-driven Customer-to-Manufacturer (C2M) strategy is an emerging
business model in which the e-commerce platform collects customer preference data and …

Recent press has highlighted the environmental benefits associated with online shopping,
such as emissions savings from individual drivers, economies of scale in package delivery …

Traditionally, consumers purchase physical music (often in the form of CDs or cassettes)
from local retailers. With the development of Internet technology, the market share of digital …

In this paper, we investigate three commission contracts for a monopoly firm, who acts as a
transaction platform between customers and service providers. The platform provides …

This paper examines the optimal product portfolio positioning for a monopolist firm in a
market where consumers exhibit vertical differentiation for product performance and …

We study the impacts of retail bundling on a supply chain with a manufacturer and a retailer.
The retailer orders a primary product from the manufacturer before demand uncertainty …

Even with the rapid proliferation of applications (“apps”) running on smart handheld devices,
achieving success in mobile platform ecosystems is challenging for developers because of …

A firm's two‐product bundling decision is examined when the supply of one product is
limited and consumer valuations are normally distSteckeributed. The firm can choose to sell …

Product platforms are assets that are shared by multiple products. We study the optimal
investment in platform flexibility. Each platform type is characterized by its functionality that …

In this paper, we address the Capacitated Product Portfolio Mix-and-Allocation (CPPMA)
problem, which arises where a decision-maker has to determine simultaneously (a) the …