The predominant, but largely untested, assumption in research on food choice is that people
obey the classic commandments of rational behavior: they carefully look up every piece of …

Decision strategies in multi‐attribute choice experiments are investigated using eye‐
tracking. The visual attention towards, and attendance of, attributes is examined. Stated …

In this article, we present BubbleView, an alternative methodology for eye tracking using
discrete mouse clicks to measure which information people consciously choose to examine …

Insights from psychology and cognitive science have, as yet, barely entered hospital choice
research. This conceptual article closes this gap by reviewing and conceptually framing the …

The aim of this article is to evaluate the contribution of process tracing data to the
development and testing of models of judgment and decision making (JDM). We draw on …

A Handbook of Process Tracing Methods demonstrates how to better understand decision
outcomes by studying decision processes, through the introduction of a number of exciting …

Eye movements provide insight into what parts of an image a viewer finds most salient,
interesting, or relevant to the task at hand. Unfortunately, eye tracking data, a commonly …

This chapter discusses the choice between gambles: a stark contrast exists between
integration models such as prospect theory and heuristic models such as the Priority …

Humans show a robust tendency to look at faces in images, but also differ consistently in the
strength of this attentional preference. Previous research remained inconclusive as to how a …

This tutorial describes DynaSearch, a Web-based system that supports process-tracing
experiments on coupled-system dynamic decision-making tasks. A major need in these …