This study utilises the inter‐relationship between market orientation and innovation in order
to examine alternative mechanisms through which market orientation contributes to service …

Recent studies conducted in the USA and the UK have shown evidence of a relationship
between market orientation and company performance. The overall aim of the research …

In the strategy literature, the effect of entrepreneurial orientation (EO) on firm performance
has been investigated in many studies. The latest researches investigate the relationship …

This article proposes further development of the concept of entrepreneurial marketing
towards the concept of entrepreneurial marketing orientation. Drawing on the earlier …

Market orientation has emerged as a significant antecedent of performance and is presumed
to contribute to long-term success. To investigate the impact of this predictor, a meta …

A strategy for easing the tensions facing suppliers and distributors in their channel
relationships may be the adoption of market-oriented behaviors. The authors develop a …

Subjective performance measures have been widely used in research on market orientation
and its presumed link to company performance. However, only a small number of studies …

abstract Quantitative evidence drawn from a meta‐analysis of 56 studies (58 samples)
conducted in 28 countries reveals that market orientation is a generic determinant of firm …

Purpose–The purpose of this paper is to examine how market-oriented and entrepreneurial-
oriented behaviour drives firm performance in an emerging markets context …

Since 1990, market orientation (MO) has received considerable attention in the marketing
literature. Little research so far provides preliminary and useful information to facilitate good …