Gamification is a strategy, methodology, or activity that has picked up pace over time and
has been successfully deployed in organizations. Despite massive efforts to capture the …

Purpose The study identifies barriers all stakeholders face in the returns management
process. The pressing issue of online product returns significantly erodes the net profit …

The sharing economy is believed to be a sustainable concept that can be beneficial both
environmentally and economically, while it is noted that the sharing economy has shifted …

Purpose Restaurant table booking (RTB) mobile apps are transforming how consumers
reserve tables in the restaurants of their choice. This study analyses how RTB mobile apps …

Purpose Retail omnichannel implementation faces barriers hindering accurate and efficient
integration across marketing channels. Our desk examination identified a need for a broader …

Purpose This paper aims to investigate the effect of gamified e-service quality (GE-SQ) on
customer value co-creation, relationship quality and purchase intention in e-retailing …

The hotel industry is essential for tourism. With the rapid expansion of the internet,
consumers only search for their desired keywords on the website when they trying to find a …

Firms of all stripes recognize that retaining satisfied customers in the current e-commerce
cutthroat and digital market relies on delivering exceptional customer service. This …

This study tests a model of the relationship between online store sensory environments and
consumer responses using the stimulus‐organism‐response paradigm. The aim is to (a) …

The use of technology to provide contextual information for decision-making has been a
long-standing practice. The study aims to identify the antecedents influencing tourists' use of …