Major trends in the automotive industry are reconfiguring digital mobility business models.
From a comprehensive, combined Dynamic Capabilities and Ecosystems approach, this …

Purpose The alignment of procurement strategy with overall business strategy is important
for superior firm performance. It is also essential for firms' purchasing structure to fit the …

Purpose This study aims to identify and categorize the barriers and motivators to value co-
creation and to establish its theoretical link with the five axioms of value co-creation …

Purpose The purpose of this study is to survey the associations among innovation
perspective on value priorities, ie hedonic vs utilitarian facets, satisfaction among customers …

Purpose This paper aims to verify co-creation behavior and understand a relationship
between perception of service quality, loyalty and co-creation, from Starbucks customers' …

Purpose The purpose of this paper is to address the role of legitimacy in internationalization
to Africa of a Finnish professional service microfirm, which uses cause-related marketing …

Purpose Co-creating services with the customer has recently appeared as an alternative
strategy to achieve competitive advantage. Developing and sustaining a gainful experience …

The increased competition and the digital transformation process have produced significant
pressure for universities. To support coping efforts, dynamic capabilities (DCs) and value co …

Purpose This paper aims at advancing a pragmatist perspective on entrepreneurial
opportunities as an alternative to the traditional and predominant constructivist and …

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