Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
Digital marketing communication, that is, communication through digital or electronic media
among businesses and consumers, is growing rapidly, especially during the COVID-19 era …
among businesses and consumers, is growing rapidly, especially during the COVID-19 era …
Personalized mobile marketing strategies
The prevalence of mobile usage data has provided unprecedented insights into customer
hyper-context information and brings ample opportunities for practitioners to design more …
hyper-context information and brings ample opportunities for practitioners to design more …
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
Artificial intelligence (AI) continues to transform firm-customer interactions. However, current
AI marketing agents are often perceived as cold and uncaring and can be poor substitutes …
AI marketing agents are often perceived as cold and uncaring and can be poor substitutes …
Assessing the effects of the COVID-19 pandemic on M-commerce adoption: an adapted UTAUT2 approach
The COVID-19 pandemic has impacted consumers' lives and their shopping patterns,
leading them towards mobile commerce. To address current shopping circumstances, an …
leading them towards mobile commerce. To address current shopping circumstances, an …
[HTML][HTML] Setting the future of digital and social media marketing research: Perspectives and research propositions
YK Dwivedi, E Ismagilova, DL Hughes… - International journal of …, 2021 - Elsevier
The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …
which companies conduct their business. Social and digital marketing offers significant …
Online and offline retailing: What we know and directions for future research
The fast-paced growth of e-commerce is rapidly changing consumers' shopping habits and
shaping the future of the retail industry. While online retailing has allowed companies to …
shaping the future of the retail industry. While online retailing has allowed companies to …
[HTML][HTML] A global perspective on the marketing mix across time and space
JRK Wichmann, A Uppal, A Sharma… - International Journal of …, 2022 - Elsevier
The marketing mix (MM) is an integral part of a firm's marketing strategy sitting at the nexus
between a company and the marketplace. As such, it evolves together with the marketplace …
between a company and the marketplace. As such, it evolves together with the marketplace …
Strategizing retailing in the new technology era
The world of retailing is being reimagined and transformed at breakneck speeds due to new
technologies, as well as due to changes in consumer purchasing behavior resulting from the …
technologies, as well as due to changes in consumer purchasing behavior resulting from the …
Impact of digitalization on customers' well-being in the pandemic period: Challenges and opportunities for the retail industry
Order increases, supply chain disruptions, changing customer behavior, store closures, and
more that have been caused by the coronavirus epidemic (COVID-19) will undoubtedly …
more that have been caused by the coronavirus epidemic (COVID-19) will undoubtedly …
How smartphone advertising influences consumers' purchase intention
In the last decade, the use of smartphones has grown steadily. The way consumers interact
with brands has changed owing to the accessibility of internet connection on smartphones …
with brands has changed owing to the accessibility of internet connection on smartphones …